Publicize every prouct or service you offer by writing an effective press release. Here’s how!
How to write a press release.A news release is known in the news business as a “handout.” News people are used to rewriting handouts. They don’t get angry if the news release is not a perfect composition, but they do get upset if the facts are not all there. Small papers have few reporters and like to use news releases without re-writing them. Most people can write well enough for small papers. So be humble. Put in all the facts. Write simple sentences. The First Paragraph The first paragraph is a summary of what the release is about. In the trade it is called the “lead.” These important three lines (never more than four!) determine whether your release sinks or swims. The Coronado International Historical Pageant, depicting the Hispanic and Indian culture of the Southwest, will be presented free to the public from 10:30 a.m. to 5:15 p.m., on Sunday (Ap EasyAzon ril 20) at the Coronado National Memorial in Arizona. This is a fairly routine lead. But notice it answers all the important questions: What? Why? Who? When? Where? It also illustrates another basic rule on the sequence of listing time and place which is called “little time, big time, place.” Little time: 10:30 a.m. to 5:15 p.m. Big time: Sunday (April 20) Place: Coronado National Memorial in Arizona Alcatraz Island, which has been closed for repairs for two weeks, will be re-opened by the National Park Service for the public on Sunday (April 20), said unit manager Colleen Collins. Reservations at $4.50 each are being accepted for the ferry boat service that begins at 9 a.m. every day, Collins added. The release had two points to make: Alcatraz Island is re-opening AND reservations can now be made. Too much for one sentence. Put them into two sentences.
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